A Family Business

Adrienne Moore is the new CEO of James E. Moore Insurance Agency

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ADRIENNE MOORE is just like the business that shares her name: independent and family-focused.

The new CEO of James E. Moore Insurance Agency was born into an insurance dynasty, but she had to work to get to where she is today.

After graduating with a marketing degree from UNC-Wilmington, Moore expected to work in the nonprofit world, but ended up working in insurance in Jacksonville, Florida.

“It was great to work for a national company at the corporate level at their headquarters,” Moore says.

Moore later worked for United Healthcare which brought her back to North Carolina to work in its Raleigh offices where she oversaw benefits for companies with fewer than 100 employees.

“I am grateful to United Healthcare for giving me an in-depth understanding of employee benefits and the legislative side of things,” Moore says.

Looking to take the next step in her career, Moore’s father, Jim Moore, reached out to her to interview for a position at James E. Moore as an agent. She got the job.

“I felt the need to prove that I am a contributing member, that I am qualified and I could do it,” Moore explains.

Moore credits the support of the agency that has made her ready for her new role as CEO which has been a few years in the making.

“This is a really good team. We have grown together to be the agency we are today,” Moore says. “We all elevate and just push each other to a higher standard.”

Insurance is definitely in her blood, but Moore says it was not easy, initially, working for her father.

“It was one of the toughest transitions I’ve ever had to make in my life,” Moore explains. “It took some time for us to get there, but we have a lot of respect for each other; we don’t just work together, we are partners.”

Moore’s father led the way for her to continue the Moore legacy for a third generation, and for that, she is most grateful.

“What he has done and the way he has run the agency in a time of mergers and acquisitions, to keep us (as an) independent agency, I am so grateful and appreciative for allowing me to continue our family legacy,” Moore says.

Moore enjoys having her father as a pivotal part of her team.

“I don’t want to lose his valuable insight and expertise. I’m pretty sure he will be involved until his last day, and I wouldn’t want it any other way.”

What she has learned from her father is that helping others is at the forefront of what Moore and her insurance agency does. For Moore, it is all about people.

“Insurance is, for many people, hard to understand, but part of job is to explain what it does for them and the value and protection that they’re buying,” Moore explains. “And what our team really excels at is translating the insurance. It’s about people. The contract and the promise.”


To view more of photographer Michael Cline Spencer’s work, go to michaelclinephoto.com.

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Categories: Women to Watch