WILMA’s 2021 Leadership Institute, an annual nine-month program, gives area women the opportunity to learn from leaders in the region, visit a range of local companies, and serve as each others’ personal board of directors.

The program is part of WILMA’s Women to Watch Leadership Initiative, created to help develop more women leaders in our area.

Meet 2021 institute member MICHELLE WATSON.

Michelle Watson

Title: Marketing and communications director

Company: Cape Fear Realtors

How long have you been with your current employer? 2 years

Alma mater: Art Institute of Pittsburg

Prior career experience:

-Co-founder of MediaPear Marketing 

-Marketing and customer relations at Monarcares 

-Marketing and project manager at Walex Products Company 

-Marketing and business development at On Q Financial 

Current job responsibilities: “I am responsible for creating, developing, and directing the Association’s internal and external marketing, communications, and public information activities for our members and the community. I work hard to amplify the Voice of Real Estate and REALTOR® brand through a variety of integrated communication channels.“ 

Hobbies: “I love the outdoors! I go hiking and kayaking as much as I possibly can and when I can’t I work in my garden or try Pinterest projects.“

To learn more about WILMA’s Leadership Institute and Initiative, go to wilmamag.com/women-to-watch.

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