WILMA’s Leadership Institute: Meet Rochelle Merino
Snapshot of this year's Leadership Institute members
WILMA’s 2025 Leadership Institute, an annual nine-month program, gives area women the opportunity to learn from leaders in the region, visit a range of local companies, and serve as each others’ personal board of directors.
The program is part of the WILMA Leadership Initiative, created to help develop more women leaders in our area.
Meet institute member ROCHELLE MERINO.
Rochelle Merino
Title: SVP of Operations
Company: JAF Consulting Inc.
How long have you been with your current employer? 15 years
Alma Mater: Widener University – Delaware Law School
Prior career experience: Corporate Paralegal at Virtua Health, insides Sales Coordinator at VWR Scientific
Current job responsibilities: Oversee the overall operational strategy and execution within JAF, responsible for the development and implementation of operational strategies that support the company’s overall objectives and growth. Ensure alignment of all operational activities with business goals among the teams, manage all daily aspects of business development, marketing, accounting, and human resources, directly responsible for the negotiation of all company/client contracts, responsible for mitigating operational risks, ensuring compliance with industry regulations, organizational policies, and federal and state regulations/laws.
Hobbies: I own Coastal Sweets specializing in custom decorated cookies and treats as well as providing hands on cookie decorating classes. Additionally, I love to read, travel, go to the theater, concerts and most importantly spend time with my family.
To learn more about WILMA’s Leadership Institute and Initiative, go to https://www.wilmamag.com/leadership/
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