WILMA’s Leadership Institute: Meet Laken Greenwood

Snapshot of this year's Leadership Institute members

WILMA’s 2020 Leadership Institute, an annual nine-month program, gives area women the opportunity to learn from leaders in the region, visit a range of local companies, and serve as each others’ personal board of directors.

The program is part of WILMA’s Women to Watch Leadership Initiative, created to help develop more women leaders in our area.

Meet institute member LAKEN GREENWOOD. (Other class members will be profiled in future articles.)


Laken GreenwoodLaken Greenwood 3501 (1)

Title: Corporate Trainer

Company: CastleBranch

How long have you been with your current employer? More than 1 year

Alma mater: East Carolina University

Prior career experience:

– Training Coordinator at Onslow County Partnership for Children

– Special Cases Worker with Onslow County Subsidized

Current job responsibilities:

As a corporate trainer, my main objective is to increase the competencies and performance of our staff at all levels of the organization. I am responsible for designing, developing, and facilitating new training and development opportunities for our employees to increase their knowledge about the company and their job-related duties and functions. In this role, which falls within the Human Resources Department, I also work closely with our leadership to improve the effectiveness of our onboarding processes and existing continuing education programs for our 370+ employees by collaborating with departmental leaders and stakeholders to prioritize training needs, identify gaps in workflow processes and policies, and create and implement training solutions that drive organizational culture and create tangible business results.

Hobbies: I enjoy cooking, reading, learning new things, listening to podcasts, making jewelry, and spending quality time with my friends and family.


To learn more about WILMA’s Leadership Institute and Initiative, go to wilmamag.com/women-to-watch.

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Categories: Women to Watch