WILMA’s Leadership Institute: Meet Cassandra Barba

Snapshot of this year's Leadership Institute members

WILMA’s 2023 Leadership Institute, an annual nine-month program, gives area women the opportunity to learn from leaders in the region, visit a range of local companies, and serve as each others’ personal board of directors.

The program is part of WILMA’s Women to Watch Leadership Initiative, created to help develop more women leaders in our area.

Meet institute member CASSANDRA BARBA.

Cassandra Barba

BarbaTitle: Director of Marketing & Communications

Company: Cape Fear Solar Systems

How long have you been with your current employer? 6 years

Alma Mater: McHenry County College, Southern Illinois University

Prior career experience:

Current job responsibilities: Oversee marketing, HR, and IT departments. This role includes strategic planning, budget management, staff development, brand positioning, SEO and AdWords, contract negotiation, leadership, CRM administration, legal/compliance, and serving as a vendor liaison.

Hobbies: boxing, painting, hiking, kayaking, writing, graphic design, volunteering

To learn more about WILMA’s Leadership Institute and Initiative, go to wilmamag.com/women-to-watch.

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Categories: Women to Watch