WILMA’s Leadership Institute: Meet Cassandra Barba
Snapshot of this year's Leadership Institute members
WILMA’s 2023 Leadership Institute, an annual nine-month program, gives area women the opportunity to learn from leaders in the region, visit a range of local companies, and serve as each others’ personal board of directors.
The program is part of WILMA’s Women to Watch Leadership Initiative, created to help develop more women leaders in our area.
Meet institute member CASSANDRA BARBA.
Cassandra Barba
Title: Director of Marketing & Communications
Company: Cape Fear Solar Systems
How long have you been with your current employer? 6 years
Alma Mater: McHenry County College, Southern Illinois University
Prior career experience:
- Co-owner (End Game Exterminators) “1 year” (I currently own this with my husband)
- Sales & Marketing Manager (previously at Cape Fear Solar Systems) “5 years”
- Lead Project Manager & Graphic Designer (Wordwright Web) “2 years”
- Marketing Manager (Corporate America Family Credit Union – Corporate Office) “9 years”
- Assistant General Manager (Mario Tricoci Salon & Day Spa) “6 years”
Current job responsibilities: Oversee marketing, HR, and IT departments. This role includes strategic planning, budget management, staff development, brand positioning, SEO and AdWords, contract negotiation, leadership, CRM administration, legal/compliance, and serving as a vendor liaison.
Hobbies: boxing, painting, hiking, kayaking, writing, graphic design, volunteering
To learn more about WILMA’s Leadership Institute and Initiative, go to wilmamag.com/women-to-watch.
Want more WILMA? Click here to sign up for WILMA newsletters and announcements.
