Think Pink

The power of pink

Chances are you know someone who’s fighting the cancer fight.

These women are known as champions, and for good reason. Many, however, would be unable to fight without help from groups and nonprofits that work with them and their families.

There also are local businesses that contribute to these groups and the cause. In recognition of Breast Cancer Awareness Month, here are just some of many in the area that help support breast cancer patients and survivors.

PINK TRASH is a locally owned recycling and trash-collecting provider that services residential and commercial properties in New Hanover County. Aside from its all-pink trashcans, dumpsters, and trucks, Pink Trash also donates 1 percent of its earnings to the Pretty in Pink Foundation, a nonprofit that provides cancer treatment for local men and women suffering from breast cancer.

Above: On Emily (with Pink trash’s signature bins): Floral print halter TOP ($99.95) and SKIRT ($89.95) both by Shilla the Label, available at A La Mode Boutique; EARRINGS ($15) available at Camille’s of Wilmington

Right: Emily’s pink dress is from CAMILLE’S OF WILMINGTON, a local formal wear and bridal boutique known for its annual contributions to the Pretty in Pink Foundation and its former Pink Fashion Walk – now called the Walk of Champions.

Pink two-piece DRESS by Sherri Hill ($278), statement NECKLACE ($119.99), and EARRINGS ($15), all available at Camille’s of Wilmington; black PUMPS by CL by Laundry (model’s own) Halter DRESS by Shilla the Label ($149.95) and arrowhead BRACELET by House of Harlow 1960 ($98), both available at A La Mode Boutique; EARRINGS ($15), available at Camille’s of Wilmington; sparkle nude PUMPS by Jessica Simpson (model’s own)

Above (in fire truck): PINK HEALS is a nonprofit made up of firefighters and police officers. Every year, October 25-27, members of the Cape Fear chapter of Pink Heals wear pink fire suits and drive pink fire trucks for “The Cares Enough to Wear Pink” campaign.

MODEL: Emily Dixon

MAKEUP: Danielle Forte

HAIR: Kate Bailey

FASHION ASSISTANT: A’ngelia Fonville


To view more of photographer Chris Brehmer's work, go to