WILMA’s Leadership Institute: Meet Jenna Cosentino

WILMA’s 2026 Leadership Institute, an annual nine-month program, gives area women the opportunity to learn from leaders in the region, visit a range of local companies, and serve as each other’s personal board of directors.

WILMA’s Leadership Institute, an annual nine-month program, gives area women the opportunity to learn from leaders in the region, visit a range of local companies, and serve as each other’s personal board of directors. The program is part of the WILMA Leadership Initiative, created to empower women to lead with confidence and purpose. Meet institute member JENNA COSENTINO.

Jenna Cosentino

Title:  Marketing Coordinator

Company:  Thomas Construction Group

How long have you been with your current employer?  1 Year

Alma Mater:  St. Bonaventure University

Prior career experience:

Clancy & Theys Construction Company 2021-2025

Current job responsibilities:

• Marketing Campaigns: Lead the development, coordination, and execution of sophisticated marketing campaigns, including digital, print, and social media initiatives, to enhance brand visibility and promote the company’s services and projects. • Content Creation: Spearhead the creation and management of high-quality content across various marketing channels, including the company website, social media platforms, newsletters, and marketing collateral. This includes overseeing the writing, editing, and proofreading of materials to ensure consistency in brand voice and messaging.
• LinkedIn Content/Strategy: Coordinate with the Proposal Specialist to develop and execute LinkedIn content and engagement strategies that align with identified leads, company targets, and ABM goals. Ensure that social media messaging supports pursuit positioning and enhances brand visibility with priority accounts.
• Proposal and Presentation Support: Partner with Proposal Specialist and project teams to create compelling proposals and presentations for client pursuits, ensuring alignment with the company’s brand standards and strategic goals. Provide strategic input to enhance the effectiveness of client-facing materials.
• Operations Support: Perform marketing support activities related to awarded jobs including client survey process management; ordering branded materials such as signage, fence screen, and apparel; and event planning such as a groundbreaking or ribbon cutting.
• Event Support: Assist in planning and organizing company events, trade shows, and industry conferences, including logistics, promotional materials, and on-site support to enhance brand visibility and networking opportunities.
• Photography & Videography: Be responsible for capturing high-quality photography and videography of ongoing and completed projects, occasional stock imagery, and social media campaigns. Organize and oversee photography and videography sessions, including hiring and coordinating with professional photographers/videographers, when necessary, to ensure visual content aligns with brand standards and effectively showcases the company’s work for use in marketing materials, proposals, and social media. Completed photography and videography should be catalogued using our digital library, OpenAsset.
• Market Research: Conduct in-depth market research to identify emerging trends, perform competitive analysis, and uncover client needs, as needed. Utilize insights to inform marketing strategies and identify potential business opportunities.
• Content Calendar: Create and maintain using ABM for specific target audiences.
• Social Media Strategy: Oversee the management and growth of the company’s social media presence, creating engaging content, analyzing performance metrics to optimize reach and engagement.
• Website Management: Ensure the company website is regularly updated with fresh, relevant content, including project updates and industry news, to accurately reflect the company’s capabilities and achievements.
• Brand Management: Maintain and elevate the company’s brand identity across all marketing materials and communications, ensuring adherence to brand guidelines and promoting a consistent and professional image.
• Analytics and Reporting: Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and actionable insights for review by the Marketing Director and/or EVP to ultimately inform decision-making and strategy adjustments. Assist in implementing strategic adjustments.
• Mentorship & Collaboration: Should the need arise, mentor junior marketing team members, fostering a collaborative environment that supports continuous improvement and innovation within the department.
• Award Submissions: Research and track relevant industry award opportunities that align with the company’s strategic goals, project milestones, and areas of expertise. Collaborate with the Market Strategy Team to evaluate each opportunity. Lead the development and timely execution of award submissions by gathering required content, coordinating with project teams, and leadership.  In doing so, the Marketing coordinator shall maintain a calendar of deadlines and a library of past submissions for future reference and continuous improvement.

Hobbies: Working out, walking the Wrightsville Beach loop, shopping, going to the beach/pool, exploring coffee shops and restaurants, being with friends and family, and hanging with my dog Benson!

To learn more about WILMA’s Leadership Institute and Initiative, go to https://www.wilmamag.com/leadership/

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