Start Fresh Every Day

The start of a new year always spotlights goal setting and annual resolutions. The media and internet are abuzz with advice on improving ourselves, our lifestyles, our relationships and our work (or retirement!). Whether we intend to make small tweaks or sweeping changes, the key to success involves mindful, consistent effort. And not only in January.

The same is true with businesses. At James E. Moore Insurance Agency, Inc., our priority is and always has been helping customers. In serving them we aim to be honest, fair and aware of our impact on the community. After 65 years in business, we know things constantly change and every decade, year and day is an opportunity to learn, grow and give back.  

As we prepare to ring in 2020, we are excited to find new and meaningful ways to continue to grow as an agency, offer more to our clients all while remaining a contributing member of our community. For example, this year we are introducing MyMoore™, a secure customer portal and mobile app that offers 24/7 access to secure, personal insurance information and enables communication with us beyond traditional email and telephone.

Behind the scenes we also continue to evolve. In an effort to become a more sustainable business, we are now a proud composting office! In addition to our existing recycling program which already reduces waste that would otherwise go into the landfill, composting also helps boost soil quality that will be redistributed to local farmers, gardeners, and soil enthusiasts.

Our evolution extends to our professionals as well. At James E. Moore Insurance Agency, Inc, we urge everyone on our team to pursue career (and personal) goals beyond what is required by our license. We believe in building our knowledge base to be better agents and better serve our customers. We are proud to announce that in 2019, three of our team members earned respected insurance designations that required rigorous courses and exams.

Last, but certainly not least, we look forward to continuing to honor our long-standing tradition of community support. From agency support of amazing organizations such as the YWCA, YMCA, The Miracle League of Wilmington, Lower Cape Fear Hospice, Cape Fear River Watch (and many more!) to the individual and family volunteerism of our team members. 2019 marked our most successful “Month of Giving” to date raising funds and various items for agencies supporting our local area.  

Whether the efforts we make are small or large, we ultimately do them because of our commitment to “Personalized Insurance.” This coming year, as always, we aim to do better and be better, as an agency, as insurance professionals, and as community members. And not just today, but every day. 

Adrienne Moore is COO and 3rd generation owner of James E. Moore Insurance Agency, Inc.  Established in 1954, it has become one of the most trusted independent insurance agencies in North Carolina. It is a family-owned business offering homeowners, automobile, life and health, employee benefits, and commercial insurance products. For more information, call 910.256.5333 or visit the agency’s website at

Categories: Insights