Social Skills

Succeeding at social media can be a daunting task. Creating engaging content can yield dividends for businesses, but the task is often easier said than done. JESSICA TOBIN, a Wilmington-based entrepreneur, helps fellow entrepreneurs use social media as a powerful tool to build and grow their brand through her business, Wilmington Social Co.

Tobin, a Wilmington transplant who’s lived all along the East Coast, affectionately calls herself a serial entrepreneur. This year, she celebrated 10 years of entrepreneurship, with her first endeavors being an event planning business and floral design company. “I’m a self-starter,” she says. “I have ideas, I find what I’m good at. I just kind of share that knowledge and run with it.”

In August 2022, Tobin founded Wilmington Social Co., putting her experience as an entrepreneur to work by teaching small business owners how to wield social media to build brand awareness and flex their expertise in online spaces. “It’s not my first business but it is my first in full-time social media marketing,” Tobin says. “It’s kind of a culmination of everything I’ve been doing with online businesses for the past 10 years.”

When Tobin first arrived in Wilmington two years ago, she knew she wanted to jump into the local business community and help others grow their businesses. “My way of doing that, my expertise, is social media marketing and successfully helping people grow their online business in a way that I think is different and that works,” Tobin says. She lists social media marketing classes, content creation classes, and social media management as some of the services she offers.

Tobin’s social media marketing class teaches participants how to build a community of engaged followers, collaborate with other business owners, and generate brand awareness as well as organic growth on social media. Her content creation classes show participants how “to create content that reflects your brand identity, speaks to your target audience, and converts followers to customers/clients.”

Toward the end of October, Tobin will launch a new course to help entrepreneurs grow their businesses through social media, allowing more people to benefit from the kind of guidance Tobin offers in one-on-one coaching sessions. “This course that I’m going to be launching is essentially bringing my coaching to more people in a group setting. It’s going to be teaching business owners and entrepreneurs and people looking to start a business how to do that and how to launch and start a business on social media and how to create content.”

Through these services, Tobin hopes to instill an appreciation of social media education in her clients as an investment that helps them conquer common struggles and reach target clients or customers by keeping up with trends and effectively analyzing the results their content generates.

To view more of photographer Terah Hoobler’s work, go to terahhoobler.com.

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