Keeping on top of trends, brands and products

For three decades Markraft Cabinets has been delivering results beyond expectations in product selection, custom design and installation, and customer-focused post-job service and warranty. Along the way, President and General Manager Cee Edwards has witnessed the evolution of top-selling brands, products and trends in home remodeling.

For example, more people are making better use of the spaces around their homes — not just in them — for entertaining, especially when it comes to outdoor kitchens.

“NatureKast has gained popularity in the outdoor space, we’re working with their products featuring several door styles and finishes,” Cee said. A leading provider of award-winning weatherproof outdoor cabinetry, NatureKast features luxurious finishes that won’t fade, warp or crack.

Another great option for outdoor kitchens is Wolf Endurance, sturdy aluminum cabinets ideal for decks, patios, and garages. Endurance provides a more limited offering at a less expensive price point.

When it comes to remodeling inside the home, a lot of times people will start with a bathroom or laundry room and then move into the kitchen. Interior design products growing in popularity revolve around door styles. Clean line, slab-type doors providing low maintenance are now available in a variety of different colors and finishes, wood products, painted products, aluminum or laminate.

With all the choices available to homeowners, how does Markraft decide what products and brands to work with? “We definitely make an effort to look at trends,” Cee explained. “Manufacturers we use and companies we partner with are good at being ahead.”

Sherwin Williams and Benjamin Moore do ongoing market analysis to determine new trends and colors which helps Markraft with planning and purchasing. That said, customers regularly come in with ideas gathered from magazines, Pinterest and Houzz.

Each year, Markraft sends a team to the international kitchen and bath show where cabinet suppliers roll out new products and styles. This gives Markraft an advance preview of what’s coming, which they pass along to their designers and customers.

Markraft is selective of who they partner with, like North Carolina-based UltraCraft Cabinetry. In addition to a diverse lineup of products and design choices, UltraCraft is so close geographically that it’s easy for Markraft designers to get factory training to help customers with modern, traditional, or transitional designs.

“Our people, products and processes are what separate us from the big box do-it-yourself stores,” Cee said. His seasoned team of design professionals, many who have been in the industry for 20-plus years, bring a diverse knowledge of the industry.

“Our team understands the expectations of clients and the expectations of our company. We do this every day and are very focused on service and the end result.”

President and General Manager Cee Edwards and his team of talented designers invites you to visit Markraft’s Design Studio, 2705 Castle Creek Lane, just off Castle Hayne Road. Markraft’s professional kitchen and bath designers consult by appointment but drop-in visitors are always welcome to browse the showroom, open 9 a.m. – 5 p.m., Monday – Friday.

Categories: Insights