HOTWORX Blends Fitness Technology with Family Feel
For franchisees Craig Cadogan and Danny Richani, building their new 24-hour infrared HOTWORX fitness studio on Gordon Road the right way for the Wilmington community is essential to its success.
“We’re focused on making it a personal, family focused gym because it’s a franchise we truly love,” Craig said.
HOTWORX features 7×9 foot semi-private infrared saunas that maximize the heat absorption benefits of infrared radiant energy, which strengthens and activates the regenerative process in the human body.
Craig first discovered infrared workouts on a business trip in Texas, at his hotel gym. He checked it out, and felt amazing after his workout, even with his Type 1 Diabetes. “My sugar levels are usually crazy when I travel, but everything was great after just a 15 minute session,” Craig said. He explored the concept more and soon realized how infrared could be a game changer in people’s lives.
HOTWORX differs from offerings at other gyms like hot yoga, for example, which is usually done with convection heat (turning up the room temperature to make the air warmer). At HOTWORX, the radiant heat of infrared doesn’t heat up the room like a stifling spa because it doesn’t heat the air —it heats the body, helping with recovery from sport injuries, burning calories, detoxing toxins from the liver and kidneys and pain relief.
“We’re different from a big box gym. We’ve got a totally different vibe, more for people who want to burn more calories in less time and detoxify in a quicker and more impactful workout,” Craig explained. Most HOTWORX classes are 15 or 30 minutes long, taught by a virtual instructor certified in the specific training whether it be pilates, yoga, core, or cycling, among many others that are rotated on a monthly basis.
HOTWORX also provides members with access to the FX Zone with weights, bands, ropes, and other equipment for functional training exercises and routines before, after, or in-between infrared workout sessions.
The HOTWORX facility is staffed during normal business hours and open 24 hours a day, with app-based and personal safety devices for access control and medical emergencies. HOTWORX is actively accepting new members; to tour the facility and sign-up, stop by 6756 Gordon Road, Suite 150 and check out the HOTWORX Facebook page at facebook.com/hotworxwilmingtongordonroad.
HOTWORX is a virtually instructed exercise program created for users to experience the many benefits of infrared heat absorption, while completing a 30-minute isometric workout or 15-min High Intensity Interval Training (HIIT) session. To find out more about our innovative programs and facility please contact a member of our HOTWORX team today at 910.832.9676.