Giving Back: How Wilmington Businesses Can Make an Impact This Holiday Season

In Wilmington, the holidays aren’t just a season; they’re a celebration of community and generosity. This time of year brings out the best in people, and local businesses are often at the heart of that spirit. By embracing corporate social responsibility—the idea that businesses can make a positive impact beyond profits—they strengthen the connections that make Wilmington thrive.

Here are six ways your business can make a significant difference this season.

1. Provide customers with the opportunity to give. 
Many people want to help others during the holidays but aren’t sure where to start. By creating simple and meaningful ways for customers to give back, your business can turn goodwill into action.

• Host a toy or food drive where customers can drop off donations.

• Organize a raffle with proceeds going to a local nonprofit.

• Offer a “round-up” option at checkout to donate to a charitable cause.

2. Empower your staff to get involved. 
Employees feel proud and motivated when their workplace supports purposeful causes. Offering your team members ways to contribute helps them connect with each other and the neighborhoods your business serves.

• Plan a service day at a food pantry or shelter.

• Give employees paid time to volunteer for causes close to their hearts.

• Match employee donations to a charity of their choice.

3. Team up with local nonprofit organizations. 
A partnership between your business and a nonprofit can spark changes in your community that wouldn’t be possible without collaboration. Together, you can tackle specific challenges and create a lasting effect.

• Sponsor a festive event for families who may be struggling this season.

• Donate your products or services to support a nonprofit’s mission.

• Feature a nonprofit spotlight on your website or social media to raise awareness.

4. Partner with other businesses. 
When local businesses join forces, their influence grows. Teamwork not only strengthens neighborhood ties but also shows how much can be accomplished when everyone pitches in for a common cause.

• Co-host an area coat drive.

• Adopt a school or community center for a holiday celebration.

• Combine efforts for a charity fun run.

5. Showcase local creativity and talent. 
This is an ideal time to celebrate  artists, makers, and performers. Highlighting their talents brings people together, enriches Wilmington’s culture, and supports those who help make the city unique.

• Feature artisans’ products in your store or online.

• Host a craft or gift-making workshop.

• Partner with performers for in-store music or holiday presentations.

6. Support sustainable initiatives. 
Giving back doesn’t need to be limited to people; it can also benefit the planet. Promoting sustainable practices inspires customers to make environmentally conscious choices for Wilmington’s future.

• Host a drive for items like gently used toys or books.

• Teach customers how to create sustainable gifts and decorations.

• Set up a drop-off for real holiday trees to be composted.

Make an Impact All Year Long 
At Excite Credit Union, supporting our community isn’t just a holiday tradition—it’s a year-round commitment. That’s why we’re proud to partner with Wilmington nonprofits like the Good Shepherd Center, the Cape Fear Literacy Council, A Safe Place, The Healing Place of New Hanover County, and others—offering financial literacy education and personalized coaching for staff and the people they serve. You’ll also find us cheering on the Wilmington Sharks and connecting with neighbors at the Riverfront Farmers Market—just a few of the many ways we’re honored to be part of this vibrant community.

Generosity strengthens the bonds that make Wilmington a thriving city. With thoughtful and consistent effort, businesses of all sizes can make a positive difference—not just during the holidays, but every day of the year—building a lasting legacy of community support and connection.