A WIN for Philanthropy

Since its founding in 2011, the Women’s Impact Network (WIN) of New Hanover County has been a shining example of collective philanthropy.

Inspired by a shared vision to effect meaningful change, a group of passionate women came together to pool their resources and support local nonprofits. In partnership with the New Hanover County Community Foundation, they awarded their first grant of $20,000 in 2012, marking the beginning of an extraordinary journey. 

“Our goal was to make a difference in the community we love,” says CAROL ATWOOD, WIN’s treasurer and a founding member. “We started with broad-based giving, but as our membership and grant pool grew, we decided to focus on specific areas of need.”

By 2016, WIN had identified four key funding areas: environment, arts and culture, health and wellness, and education and lifelong learning. Each year, grants are awarded in one of these categories, allowing members to delve deeply into local needs.

“This approach allows us to have a more significant impact and truly understand the issues facing our community,” Atwood says.  

Over the past fourteen years, WIN has awarded $600,000 to thirty-nine nonprofits, supporting initiatives ranging from environmental sustainability to arts education. This year, the organization is making its largest contribution yet – $71,000 – a record-breaking 18 percent increase from 2024. 

“It’s thrilling to see how far we’ve come,” says LINDA HAROOTYAN, WIN’s board chair. “Our members are incredibly generous, and the intentionality of our giving makes a real difference. We’re not just writing checks; we’re building relationships with these nonprofits.”  

WIN’s commitment to fostering relationships is evident in its mid-year grantee reviews, where recipients share their progress and challenges.

“Hearing how these grants transform lives is incredibly moving,” says WENDY FINGERHUT, WIN’s membership chair. “It’s not uncommon for there to be tears in the room because the impact is so profound.” 

The organization’s unique structure includes circles, or committees, dedicated to each funding area. These circles work year-round to educate members, identify potential grantees, and guide the grant selection process.

“Last year, during our environment focus, we visited the New Hanover County landfill to learn about waste management,” says communications chair DEBBIE MOTT. “This hands-on approach helps us make informed decisions.”  

In addition to its philanthropic work, WIN is dedicated to empowering its members. The organization recently introduced tiered membership levels to make participation more accessible. Contributions range from $330 to $2,500, broadening opportunities for involvement.

“This change has brought in a diverse group of women,” Fingerhut says. “It’s inspiring to see members bring their unique experiences and knowledge to the table.” 

Looking ahead, WIN is launching the 1+1 Challenge, a membership growth initiative aimed at increasing enrollment. “When we grow our membership, we grow our impact,” Fingerhut says.  

WIN’s influence extends beyond its members. Through its Student Giving Circle, WIN empowers young women to explore philanthropy. “Last year, the Girls Leadership Academy of Wilmington awarded a $1,000 grant to the Cape Fear branch of the North Carolina Diaper Bank,” says Mott. “It’s inspiring to see the next generation of philanthropists in action.”

As WIN continues to expand its reach, its mission remains the same: to create a lasting impact in New Hanover County.

“We’re exploring ways to deepen our impact and uncover opportunities we might have missed,” Harootyan says. “Together, we’re building a stronger, more connected community.” 

To view more of photographer Aris Harding’s work, go to arisharding.com.

Want more WILMA? Click here to sign up for our WILMA newsletters and announcements.